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  • keyboard_arrow_rightKaya Biz: Sammy Mhaule of Kicks Sportwear on the R120m Khokhova deal with Makhadzi

Kaya Biz: Sammy Mhaule of Kicks Sportwear on the R120m Khokhova deal with Makhadzi

Kaya 959 Reporter

Makhadzi has signed a multimillion-rand deal with a local sneaker brand.

Makhadzi, hot on the heels of rapper Cassper Nyovest’s R100 million deal with Drip, signed a “mega-deal” worth R120 million with Kicks Sportswear called Kokovha which is inspired by her 2020 album.

Kicks Sportswear is South Africa’s newest sportswear line that is inspired by today’s rapid urbanization and the growing movement to seek a healthy lifestyle.

Also Read: WATCH: Makhadzi signs R 120 million MEGA deal called Kokovha with Kicks Sportswear

Kaya Biz spoke to Founder and CEO Sammy Mhaule of Kicks Sportwear who partnered with Makhadzi on the deal.

Mhaule shared that the deal was made possible because of the values Makhadzi has.

The deal finally came to fruition after 3 months and is set to lay a foundation for a long-term partnership.

Mhaule and Makhadzi will be co-owners of the brand.

“We had been in conversation with Makhadzi for some time. It started when I was in Polokwane and we started talking about what she believes in, and her passion for inspiring young girls, and one day wanting to see them wear her products.

“It was an obvious thing for me to start tapping into it… a looking at it deeper. What I found in terms of her personal values and what she believes in.”

“What we found was that she is a person who is growing, she is a superstar, and what we realized is that we were not looking for perfection. We are looking for people who are perfect inside.”

In a post on Instagram, Kicks founder Mhaule revealed that the clothing line is inspired by Makhadzi’s 2020 album titled Kokovha.

“I wanted to provide an African alternative by creating Africa’s 1st best sports brand to the World 🌍 that can compete internationally in every level. My vision is to turn the legacy of Kicks Sportswear into a material force that transforms the destinies of the unemployed and a platform for entrepreneurs,” he wrote on Instagram.

“My Intentions are clear that we need to drive the idea of partnership and collaboration. This way it is possible to change the circle of poverty for good and impact as many people as possible. Over the past weeks we perfected our deal to make sure we both sit on the table,” he continued.

 

 

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