Influencer Sarah Langa has come under fire for sharing her views on pretty privilege in a recent interview with Unathi Nkayi and Kefilwe Mabote.
In the video that has since gone viral, Sarah can be heard saying, “There is pretty girl privilege and let’s not shy away from that, your role is to uplift people that don’t feel pretty as a pretty person because you’re constantly praised.”
Sarah Langa on pretty girl privilege 👌🏽❤️ She captured it so well. I’m glad she is aware of it and not denying it pic.twitter.com/SAb4zwObrh
— Mampho B (@mampho_b) June 4, 2021
Pretty privilege isn’t a new concept, research suggests that life is a little smoother for people who are conventionally more attractive.
In an age where social media holds so much weight with brands reaching out to attractive influencers, Sarah touched on something that is the norm.
However, some felt that her views were confusing and vain.
I’ve watched this so many times trying to get what sis Unathi is getting. Angi’geti nothing. 😭 https://t.co/0sY0MVnVpi
— Senzelweokuhle. (@_kuhlem) June 5, 2021
Sarah isn’t the first South African media personality to take the heat for her looks, Pearl Thusi and Sho Madjozi were also at the receiving end of pretty privilege.
In 2019, a tweet about Sho Madjozi winning a BET Award that slammed the rapper for only winning because she is light, roped in Pearl Thusi for securing roles because she is light skinned.
Sarah went on to add that being pretty comes with a lot of hate which she takes with the responsibility of inspiring her followers.
“So it does come with a lot of hate, but that’s part of the responsibilities, you know, to understand what the hate comes from. And the hate Is deeply rooted in the privilege, and the privilege is what people do not want to acknowledge….”