Money Conversations: Financial Truths I wish I knew before

By: Scelo Hlophe

Have you ever considered that some of the decisions we make are motivated by what other people think of us and expect from us because of the certain way we are ‘perceived’ to be? Maslow’s hierarchy of needs speak about social belonging, which means by definition that we as human beings need to belong. We sometimes make decisions in our lives based out of this need. The theory then goes on to talk about the Ego or Status need. This speaks to how people are concerned with being defined by recognition, status, importance and even respect. The fact of the matter is that we desire being valued and accepted by the people around us.

That said… Could our decisions and impulses derived by these needs be detrimental to our financial decision-making abilities? Do we want the right things for the wrong reasons?


The truths about money that I wish I knew before:

  1. Cash In, Cash Out.

Do you make the effort to understand how much money goes into and leaves your bank account every month? This was something I had to quickly learn.  Managing personal finance should be treated the same way money is managed in a business. Records not only track spending and income, but also help in understanding financial patterns and behaviour. Paying attention to these trends can help stop negative behaviour and help support more positive behaviour.

  1. Abantu Bazothini Syndrome (ABTS)

Directly translated – What would people say? Our cars, clothes, luxury apartments, cell phones, branded clothing, food, drinks are often driven from the validation we seek from people; forgetting that at the end of the day, the bills end up with you and not other people. If you’re constantly buying things or spending money to impress other people, you may want to reconsider.

  1. Social Media

Log on to Instagram and you’re often met with pictures of people who all seem capable of living their best lives. You may feel pressured to be the same or even feel inadequate because your present life may not measure up. Add to this our need for instant gratification and we’re potentially headed for financial disaster. What we often fail to see is that success does not happen overnight. It takes hard work. Stop measuring your life and financial ability against photographs that don’t tell you the full story.

Financial Truths I wish I knew

  1. Stick to your lane

This phrase is commonly used to put one on their own path. The same applies with finances. The best decision you could make about your life is to be fair to yourself with your finances. Set realistic financial goals that align with where and who you are. Don’t compete and certainly, don’t compare. It often looks easy on the outside, but everyone faces struggles and challenges. The best you can do is deal with yours without the added pressure of needed to keep up with the “Jones”. We are all different. Our backgrounds, responsibilities, commitments and goals are not the same. Make financial choices that are about you instead of other people.


  1. Relationship with money

Many of us may have grown up with no financial education. We will have modelled a relationship with money from our parents. Acknowledge that negative financial behaviour can be changed, that parents would have had their own journeys with money and would have definitely made some mistakes. Read and educate yourself. You also have the option of seeking financial advice from credible and regulated sources.

Financial Truths I wish I knew

  1. Informed Decisions – What is your why?

What informs the need to buy what you want? Have you ever stopped to consider why you’re buying what you’re buying? What are the influences in your life? Does what you want add value to your life? Can you live without it? Would you be upset if people did not acknowledge what you have acquired? Answering these questions can help determine your financial drivers and whether they serve you or not.

Financial Truths I wish I knew

  1. Do not spend money you do not have

My biggest weakness when it came to my personal finances was to use money that I did not have. This may be money that was not part of my budget, money that I was hoping to get, or money that was not mine but belonged to the bank. Avoid spending money you do not have or which is not yours and do not have the means to pay back.

Also Read: What a gig economy is and how you can thrive in it 


  1. Saying No does not make you a bad person

It may be your family that is financially abusing you, your friends who use and rely on you to finance their lifestyle, the invitations to places and events that you cannot afford, your gullible self with no limits. If all these are taking a tollon you, saying No does not make you a bad person. It only means you prioritise yourself and understand what is important to you as well as your own limitations. Helping out someone in need is good but if that comes with huge financial cost that negatively affects you, it may be time to say NO and not feel bad about it.

Being realistic about finances and understanding that our finances are our responsibility and no one else’s, means that we can start making financial decisions that help us grow and learn instead of create loss and burden.



    Don’t miss out on the latest local news, interviews and competitions.

    Don’t miss out on the latest local news, interviews and competitions.

    More Articles
    Receive the latest news

    Subscribe To Our Newsletter



    Copyright Notice


    1.1 The contents of this Website, including but not limited to its compilation and arrangement, is the exclusive property of Kaya 959, alternatively the suppliers of content to Kaya 959, and accordingly remain protected by South African and International Copyright and Trademark laws.

    1.2 Any person accessing this Website, may not, save for downloading one copy for their personal computers and solely for their private and non-commercial use :

    1.2.1 Copy, disseminate, distribute, advertise, publish, adapt, modify or in any way reproduce the contents of this website for commercial purposes, unless this notice and any disclaimer attached thereto is published in its entirety, or unless the permission of Kaya 959 is obtained in writing.

    Privacy Policy


    POPIA ActTo promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.


    • section 14 of the Constitution of the Republic of South Africa, 1996, provides that everyone has the right to privacy;
    • the right to privacy includes a right to protection against the unlawful collection, retention, dissemination and use of personal information;
    • the State must respect, protect, promote and fulfil the rights in the Bill of Rights;


    • consonant with the constitutional values of democracy and openness, the need for economic and social progress, within the framework of the information society, requires the removal of unnecessary impediments to the free flow of information, including personal information;


    • regulate, in harmony with international standards, the processing of personal information by public and private bodies in a manner that gives effect to the right to privacy subject to justifiable limitations that are aimed at protecting other rights and important interests,
    1. Definitions and Interpretation

    1.1.“Personal Information” means information relating to an identifiable, living, natural person and where it is applicable, identifiable, existing juristic person, including all information as defined in the Protection of Personal Information Act 4 of 2013. 

    1.2  Parliament assented to POPIA on 19 November 2013. The commencement date of section 1Part A of Chapter 5section 112 and section 113 was 11 April 2014. The commencement date of the other sections was 1 July 2020 (with the exception of section 110 and 114(4). The President of South Africa has proclaimed the POPI commencement date to be 1 July 2020.

    1.3. “Processing” means the creation, generation, communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information Act 4 of 2013.  

    1.4. “You” or the “user” means any person who accesses and browses this website for any purpose. 

    1.4. “Website” means the website of the KAYA 959 at URL www.kaya959.co.za or such other URL as KAYA 959 may choose from time to time.   

    1. Status and Amendments

    2.1. KAYA 959 respects your privacy. This privacy policy statement sets out KAYA 959’s information gathering and dissemination practices in respect of the Website. 

    2.2. This Privacy Policy governs the processing of personal information provided to KAYA 959 through your use of the Website. 

    2.3. Please note that, due to legal and other developments, KAYA 959 may amend these terms and conditions from time to time.  

    1. Processing of Personal Information

    3.1. By providing your personal information to KAYA 959 you acknowledge that it has been collected directly from you and consent to its processing by KAYA 959. 

    3.2. Where you submit Personal Information (such as name, address, telephone number and email address) via the website (e.g. through completing any online form) the following principles are observed in the processing of that information: 

    3.2.1. KAYA 959 will only collect personal information for a purpose consistent with the purpose for which it is required. The specific purpose for which information is 
    collected will be apparent from the context in which it is requested. 

    3.2.2. KAYA 959 will only process personal information in a manner that is adequate, relevant and not excessive in the context of the purpose for which it is processed. 

    3.2.3. Personal information will only be processed for a purpose compatible with that for which it was collected, unless you have agreed to an alternative purpose in writing or KAYA 959 is permitted in terms of national legislation of general application dealing primarily with the protection of personal information. 

    3.2.4. KAYA 959 will keep records of all personal Information collected and the specific purpose for which it was collected for a period of 1 (one) year from the date on which it was last used. 

    3.2.5. KAYA 959 will not disclose any personal information relating to you to any third party unless your prior written agreement is obtained or KAYA 959 is required to do so by law. 

    3.2.6. If personal information is released with your consent KAYA 959 will retain a record of the information released, the third party to which it was released, the reason for the release and the date of release, for a period of 1 (one) year from the date on which it was last used. 

    3.2.7. KAYA 959 will destroy or delete any personal information that is no longer needed by KAYA 959 for the purpose it was initially collected, or subsequently processed. 

    3.3. Note that, as permitted by the Electronic Communications and Transactions Act 25 of 2002, KAYA 959 may use personal information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.    

    1. Collection of anonymous data

    4.1. KAYA 959 may use standard technology to collect information about the use of this website. This technology is not able to identify individual users but simply allows KAYA 959 to collect statistics. 

    4.2. KAYA 959 may utilise temporary or session cookies to keep track of users’ browsing habits. A cookie is a small file that is placed on your hard drive in order to keep a record of your interaction with this website and facilitate user convenience. 

    4.2.1. Cookies by themselves will not be used to identify users personally but may be used to compile identified statistics relating to use of services offered or to provide KAYA 959 with feedback on the performance of this website. 

    4.2.2. The following classes of information may be collected in respect of users who have enabled cookies: The browser software used; IP address; Date and time of activities while visiting the website; URLs of internal pages visited; and referrers. 

    4.3. If you do not wish cookies to be employed to customize your interaction with this website it is possible to alter the manner in which your browser handles cookies. Please note that, if this is done, certain services on this website may not be available. 

    1. Security

    5.1. KAYA 959 takes reasonable measures to ensure the security and integrity of information submitted to or collected by this website, but cannot under any circumstances be held liable for any loss or other damage sustained by you as a result of unlawful access to or dissemination of any personal information by a third party. 

    1. Links to other websites

    6.1. KAYA 959 has no control over and accepts no responsibility for the privacy practices of any third party websites to which hyperlinks may have been provided and KAYA 959 strongly recommends that you review the privacy policy of any website you visit before using it further. 

    1. Queries

    7.1. If you have any queries about this privacy policy please contact us by emailing [email protected] 

    Competition Terms and Conditions

    • The competitions are open to all persons over the age of 18 years; except directors, partners, employees, agents, service providers, and consultants of Kaya 959, the sponsor and all its subsidiaries and its holding company, if any, as well as all spouses, life partners, parents, children, siblings, business partners and associates of such persons.

    • The outcome of the competition is subject to the decision of the judge/presenter, whose decision is final and no negotiation will be entered into thereafter. Neither Kaya 959, sponsors nor their agents will be held responsible or answerable to any dispute arising from the competition or prize awards.

    • Participants/listeners enter or take part in competitions at their own risk and Kaya 959 bears no responsibility for any loss, damage or harm suffered as a result of participation in any of Kaya 959 competition.

    • One listener is entitled to winning one prize in a period of 3 months. Kaya 959 reserves the right not to award a prize if the listener has won a prize prior during the 3 month window period. This also applies to listeners who provide family or friend’s contact details.

    • Kaya 959 reserves the right to redistribute all unclaimed prizes if not claimed after 3 months after being given away On Air or on the website.

    • Prizes are not transferable and may not be exchanged for cash.

    • Finalists will forfeit their participation in the competition if they fail to attend the draws.

    • The competition will run during the period advertised on Kaya 959; entries received outside of the competition period will not be considered for the competition draw.

    • Kaya 959 and their sponsors reserve the right to cancel, modify or amend the competition at any time if deemed necessary in their opinion, or if circumstances arise outside of their control.

    • By entering the competition, entrants agree to accept these rules and to be bound by them.